Return on Investment (RIO)

What is a customer and how important are they to you?

Would a vendor, a consultant, a client, a project manager, a consumer and a business owner be considered a customer and important to your organization?

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To do or not to do Social Media?

This is a common question among many organizations and associations.  Should you become involved in Social Media as a company or not? The biggest challenge faced by associations is time and staff.  Everyone has had to cut staff and/or take on multiple responsibilities over the past year or so and no one  has the time to add another responsibility.  Social Media involvement does take a commitment whether from one or multiple staff members.

There are a few ways that involvement can be addressed that may fit into your company strategy and profile.
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Strategic Client and Member List Building

Whether you are building a client contact list or a member list there are a few key points to take into consideration to help increase the value of your list.

Most member and client contact lists contain one contact for each company. Why is this?  What if that contact moves to another company, leaves the job, is fired, etc.? Who do you contact then?
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    Smartphones – Is your site ready for smart content delivery?

Smartphones – Is your site ready for smart content delivery?

What is a Smartphone?   A Smartphone is termed as a mobile device phone offering advanced capabilities, often with PC-like functionality (PC-mobile handset convergence). For most of the population, a Smartphone is simply a phone with advanced features like e-mail, Internet and e-book reader capabilities, and/or a built-in full keyboard or external USB keyboard and VGA connector. In other words, it is a miniature computer that has phone capability.
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Digital Media & Print on Demand

In today’s economy and considering current technologies that are available there are alternative solutions for delivering content to users vs. the traditional print method. Traditionally printed pieces for annual meetings, reports, technical seminars or member directories can be accessed and delivered to the users via electronic mediums while still providing the users with the option to purchase the hard copy versions as well.
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