How would Social Media and Smartphones be affecting Carrie Bradshaw and the girls in Sex and the City?
Would they be sitting in the Coffee Shop talking about posts from friends on Facebook and Twitter vs. their life’s issues? Would Samantha be a YouTube phenom with videos of her exploits? Would Carrie be a blogger who could write more than one column a week?
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Communities offer a wide range of functionality from Community groups within an organization that can interact amongst the group members themselves, to a larger scale communities which includes forums, blogs, and community member interaction.
By creating a community, you have the ability to not only reach your target audience and encourage the interaction listed above, but establish yourself as a leader and a thoughtful innovator of customer service and relations.
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Are you ready to market your company in today’s technology and social media stream? Based upon recent results, the average consumer and business is no longer using mail to deliver messages and engage consumers. Recent results posted by the USPS show a steady decline in mail volume over the previous three years results with a projected 10 Million piece decline from 2009 to 2010.
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This is a common question among many organizations and associations. Should you become involved in Social Media as a company or not? The biggest challenge faced by associations is time and staff. Everyone has had to cut staff and/or take on multiple responsibilities over the past year or so and no one has the time to add another responsibility. Social Media involvement does take a commitment whether from one or multiple staff members.
There are a few ways that involvement can be addressed that may fit into your company strategy and profile.
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The cell phone industry is growing daily with new types of cell phones (called smartphones), applications and new technologies that enable us to stay in contact easily with this very portable device. As the HTC “You” commercial says, it’s the first thing we see in the morning, it is always within arms reach and the last thing we see at night.
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