Project Description

As with all things good, it’s best to take a look with fresh eyes and refine where needed to meet the users ever-changing needs.  This is exactly what we did in partnership with Gypsum Association and launched the new Gypsum Association website in March 2014.

Although we were happy that the previous Gypsum Association website won the Web Marketing Association 2013 Outstanding Website Award (read more here) and was a continued source for valuable information to the Gypsum and Contractor Industry/Audiences, it was time for a refresh.

The new website includes:

  • Custom responsive design
  • Custom integration with Constant Contact
  • Revised/Updated E-commerce store
  • Ability to display/combine free product viewing/download within the store module
  • Revised navigation & custom templates
  • User Registration & ability to view purchases/downloaded products/history
  • Ability to create/change custom right sidebar items by section/page
  • Google Analytic capturing of PDF downloads for reporting needs

The new website was developed in WordPress but still integrates with ColdFusion to deliver the Online Courses. This is a seamless integration that allows the user to log in/register in one location and be passed to the Online Course section and back to the WordPress site easily, without having to log in a 2nd time.