Project Description

We worked with GreenBook to design/develop a platform inspired by TED and mashable for the insights industry.  While this is a tall order, the overall goal of the site is to offer the market research industry access to new thinking, technologies, and methodologies currently changing the way brands gather business intelligence.

The site meets these goals by hosting presentations from previous IIeX Events, offering opinion articles, interviews featuring market research agencies transforming themselves and the industry, client perspectives, and video clips from the Insight Innovation Competition and Insight Innovation Challenge pitch rounds. All content is searchable and offered on demand, at no cost.

Project included:

  • Purchased theme with customized design/layout
  • Reformatting and altering content areas on the homepage
  • Creating custom templates to allow for upcoming Event Information & Marketing
  • Custom integration with LinkedIn Groups
  • Custom search function and results reporting layout
  • Customized Award Entry and Voting module

Read more about this site directly from the client at: GreenBookblog.org