New York American Marketing Association
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New York American Marketing Association

New York American Marketing Association

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The New York American Marketing Association (NYAMA) was in need of a new website that provided them with the ability to promote their Chapter, Partner and Sponsor events.  Their new website provides the following key features:

Custom design & development
Custom development which includes:

Custom slider for Featured Event images
Customized Event Tabs on Homepage and Events Page
Customized Marketing RSS Feed on homepage
Customized Search that provides Event Specific Categories/Topics, Location and Date Range Search Options
Customized templates for content types
Customized Categories (allows two category levels for Topics & Categories)
Customized Administrative Items which includes custom event data and event organizer modules. This allows for the Admin to select Organizers to assign to Events, allows for Organizers to Add Events for approval and allows for Organizer Archive pages to be auto generated displaying Events for the select Organizer.

The results have been overwhelmingly positive from all site users and visitors. This new site recently won the Web Market Association award for 2014 Association Standards of Excellence.

About WMA

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.


Insight Innovation
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Insight Innovation – the TED of Research Marketing?

Insight Innovation – the TED of Research Marketing?

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We worked with GreenBook to design/develop a platform inspired by TED and mashable for the insights industry.  While this is a tall order, the overall goal of the site is to offer the market research industry access to new thinking, technologies, and methodologies currently changing the way brands gather business intelligence.

The site meets these goals by hosting presentations from previous IIeX Events, offering opinion articles, interviews featuring market research agencies transforming themselves and the industry, client perspectives, and video clips from the Insight Innovation Competition and Insight Innovation Challenge pitch rounds. All content is searchable and offered on demand, at no cost.

Project included:

Purchased theme with customized design/layout
Reformatting and altering content areas on the homepage
Creating custom templates to allow for upcoming Event Information & Marketing
Custom integration with LinkedIn Groups
Custom search function and results reporting layout
Customized Award Entry and Voting module

Read more about this site directly from the client at:


Gypsum Association
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Gypsum Association

Gypsum Association

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Gypsum Association WordPress & ColdFusion Web Site
We’ve worked with the Gypsum Association for several years (before Isis Internet Technology Solutions was conceived).  Due to this long standing relationship, once Isis Internet Technology Solutions launched, Gypsum contacted us to assist with their new website needs.

The previous Gypsum Association website was ColdFusion based and included an antiquated product purchase form that was difficult to use, didn’t record sales, didn’t provide reporting, didn’t allow for ease of content and navigational updates and didn’t allow for digital products.

We are pleased to have the opportunity to continue to work with the Gypsum Association and provided them with a WordPress based site that allows for ease of content editing and updating, as well as an e-commerce platform that allows for hardcopy and digital product purchasing.

We worked with Gypsum Association to bring their design up-to-date and focus on the key elements of their industry. The site also allows for easier product purchases, reporting needs and still allows for their Online Courses to be available to users through combining the WordPress and ColdFusion developed modules into one site.

The results – the 2013 Web Marketing Assoc1ation winner of the Outstanding Website Award!!  Read more about the Web Award here

This is just one of many sites that we developed and manage for Gypsum Association. We also developed a sister site for  This is a WordPress based site that mirrors the Gypsum Association design standard and provides an additional gateway to presenting important materials and data to the Gypsum Industry.

Other sites that we host for Gypsum Association include:

Gypsum Sustainability
Responsible Mold Solutions

Comments from Gypsum Association:

Isis Internet Technology Solutions Featured Project-GreenBook Blog
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GreenBook Blog Customized WordPress Site
Isis Internet Technology Solutions has had the pleasure working with GreenBook for several years on various types of projects. For this particular project, we partnered with GreenBook to custom design and develop a WordPress site that provides content to their highly visible Marketing Audience.

This site was their initial voyage into the blog world and needed specific branding and functionality that would present GreenBook with the opportunity to provide original insight into the challenges faced by the market research industry. How was this accomplished?

We took an existing WordPress theme and made it “GreenBook Branded”. What does this mean? Sometimes, it’s not necessary to re-invent the wheel if there is an existing circle. We used an existing theme and changed/updated where necessary (look, feel, colors and layout) to meet the brand standards. The design brand has since been used for multiple GreenBook outlets going forward.
We customized WordPress where necessary to add the desired functionality. This included reviewing/adding plugins then adding to/editing/tweaking so that the plugin provides the desired functionality.
The search results are customized
The banner advertising provides certain sized slots and the ability to assign banners by page (or area)
Widget (sidebar) area is customized to allow for widgets to be assigned by page (or area)
Navigation Menu has been set up to allow for the hierarchy and secondary menus with both internal and external site linking
Includes custom newsletter sign up code from an external Email Marketing Source
Includes custom Google Search code and results display

The results – The site, has become well known in the marketing industry for providing expert information and insight innovation into Marketing and related topics.